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“It’s natural to seek reassurance. Most of us want to believe that the choices we make will work out, that everything will be okay. Artists and those that launch the untested, the new and the emotional (and I’d put marketers into all of these categories) wrestle with this need all the time. How can we proceed knowing that there’s a good chance that our actions will fail, that things might get worse, that everything won’t end up okay? In search of solace, we seek reassurance.” (Seth Godin, ‘No Everything Is Not Going To Be Okay’)
No Seth. Everything is already okay.
It always has been and it always will be. There’s nothing we can do about that.
Even if we didn’t do a thing, the world would still be okay.
Once you know that, there’s a lot more you can do with your life. Read More »






