“Today’s post isn’t going to be about brand management, marketing, advertising, PR, or best practices for social media programs. (…) Today, I just want to lend a helping hand to a few people in my life who have fallen on hard, if not slightly dark and scary times.”
Why? That’s for you to find out. I promise you, it’s worth every minute of your time.
Want a hint? It’s about making a difference that makes a difference (and much more).