Show me what you’ve got

via @cocreatr

Who would have thought that you could do this with water?

My guess is, it’s the water who told the designer that this was possible. My guess is, the designer had already done/seen/experienced something similar – however small it may have been – which, by paying attention to it, grew into this fantastic idea.

That’s what I believe about people as well. The great stuff, it’s already there. You’ve already shown some of it along the way but chances are you haven’t noticed yet. Pay attention to them and something beautiful is about to happen.

If you’d ask me what solution focused coaching is about, then I might say it’s about paying attention. It’s about discovering your own greatness and ability to deal with life’s challenges. It’s about caring for your own success.

It’s about planting the seeds and allowing them to turn into trees. It’s about water. And allowing it to become a creative waterfall.

Superbly Human Poster Wins Greenpeace Design Awards

Yes, I kid you not. This poster by Sam Dickson has won this year’s edition of the Greenpeace Design Award. Great winner if you ask me, although I might be slightly biased :).

Congratulations Sam Dickson. If anyone knows where I can find his website, please let me know so I can link to it.

All your campaign needs is … silence

“The goal should not be to ad to the unwantedness, but to create deliberate and appreciate value” (Helge Tenno)

What is it that people want most? That depends on the context, but in general what people want most is what is the least available.

So take this to the advertising clutter and what do you get?

Silence.

Consumers don’t want more messages nor more mumbo-jumbo trying to reach them at every possible time in every possible way.

What consumers really want is a message that creates time and space for them to relax and to listen to something which

a) removes the clutter
b) gives them air to breath (physically and mentally)
c) adds something valuable to their lives

What does this imply?

It means you should take a new approach to your campaign.

It means that you should pay as much attention to creating context as you’re paying to delivering and designing the message in itself.

Create clutterfree context and you’ll be able to add more weight to your message.

In a sense it’s about shifting from the medium is the message to …

… your message contains the medium for the message.